POINT PARK UNIVERSITY

Supporting Higher Education Through Digital Design & Visual Communication

A collection of freelance creative work completed for Point Park University focused on supporting digital communication, visual storytelling, and branded educational content. This work included layout development, asset refinement, animation support, and the creation of digital materials designed to align with the university’s visual standards while effectively communicating across a variety of platforms.

Overview

Working as a freelance designer for Point Park University, I contributed to a range of projects centered around digital communication and visual organization. The work often involved adapting existing materials, refining layouts, creating supporting graphics, and developing motion-based assets to help strengthen engagement and maintain consistency across university-related content.

Because projects varied in scope and format, the work required flexibility, attention to detail, and the ability to quickly adapt designs while maintaining strong visual hierarchy and brand alignment.

My Role

  • Layout Design & Refinement

  • Digital Asset Creation

  • Motion Graphics & Animation Support

  • Branded Graphic Design

  • Visual Organization

  • Content Adaptation

  • Design Production Assistance

Design Focus

The primary focus of this work centered around creating visually cohesive materials that balanced:

  • clarity and accessibility

  • strong visual hierarchy

  • brand consistency

  • engaging digital presentation

  • adaptable layouts for varying content needs

Projects frequently required modifying and restructuring existing materials while ensuring that final deliverables remained polished, organized, and visually aligned with the university’s communication standards.

Areas of Contribution

  • Digital Layout Design

  • Animated Graphics

  • Promotional Assets

  • Branded Visual Materials

  • Presentation Support Graphics

  • Content Reformatting

  • Visual Cleanup & Design Adjustments

Reflection

This work strengthened my ability to design within established institutional branding systems while adapting creative assets across multiple formats and communication needs. It also provided valuable experience balancing structure, efficiency, and visual engagement within higher education-focused design environments.